ROYAL ENFIELD NORTH AMERICA PARTNERS WITH VINTAGE RIDES TO LAUNCH MOTORCYCLE TOURS IN THE UNITED STATES
Milwaukee, WI, August 10, 2026 - Royal Enfield North America has announced a new partnership with Vintage Rides, expanding the brand’s international involvement with the adventure motorcycle travel partner, bringing guided and self-guided motorcycle tours on Royal Enfield motorcycles to riders across the United States for the first time.
The collaboration marks another milestone in Royal Enfield's 125th year, as they strengthen their commitment to inspiring exploration through motorcycling experiences. Already offering curated adventures across global destinations including the Himalayas, South America, Europe, Africa, and Asia, Royal Enfield and Vintage Rides are now extending their successful global partnership to North America.
Located in the spectacular Black Hills of South Dakota, the Vintage Rides’ North American fleet will also have rental availability of their travel-prepared Royal Enfields, as the launch coincides with one of motorcycling's most iconic gatherings, the 2026 Sturgis Motorcycle Rally, taking place August 7-16, 2026. Riders will have the opportunity to experience the Black Hills and surrounding landscapes aboard Royal Enfield motorcycles before visiting the legendary rally, combining scenic roads and the local culture at their own leisure.
Riders can also look to opt one of the self-guided tours, with curated routes dedicated to exploring, on the Best of the Black Hills, and Black Hills Blast tours, departing on the 17th August, following the conclusion of Sturgis Motorcycle Rally.
Future tours will see offerings across some of America's most celebrated riding destinations, with both fully-guided expeditions led by experienced tour leaders, and self-guided adventures that allow riders to explore at their own pace, with carefully curated routes and accommodation on offer.
Nathan Kolbe, Royal Enfield Head of Marketing - Americas, commented: “Expanding the Vintage Rides and Royal Enfield partnership into North America provides a fantastic opportunity for both existing and potential Royal Enfield riders to experience adventure travel to its full. Riders can maximize riding enjoyment through the dynamic landscapes of North America, while letting the Vintage Rides team take care of the routes and accommodation so you don’t have to, all while riding a fleet of prepared Royal Enfield machinery.”
Vintage Rides has built a reputation as one of the world's leading motorcycle travel companies, having already successfully partnered with Royal Enfield across multiple regions. The company's expertise in route planning, logistics, and ensuring the ultimate in motorcycle travel for those seeking adventure, enhances Royal Enfield's philosophy of accessible motorcycling experiences.
Alexandre Zurcher, Founder of Vintage Rides stated: “Being able to enhance our longstanding relationship with Royal Enfield by introducing the first tours into North America is a significant moment for us, and exemplifies the amount of dedicated miles, travel, and experiences our specialist team have put into motorcycle adventure. We can’t wait to share this experience with our new guided, and self-guided tour offerings for North America.”
The partnership reflects Royal Enfield's continued investment in building motorcycle experiences beyond the showroom, through organized travel experiences, riders can discover new destinations, connect with fellow brand enthusiasts, and create memories while riding Royal Enfield motorcycles.
Find out more about Vintage Rides here:
For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia-na.com or call +44 (0) 1525 270100.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. A leading player in the global middleweight motorcycle market, Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’.
Royal Enfield’s premium middleweight line-up includes a range of twin-cylinder 650cc models including the Bear 650, INT 650, Continental GT 650, Shotgun 650, Classic 650 and Super Meteor 650. In addition, the new liquid-cooled Sherpa 450 engine has garnered great interest with the Himalayan 450 and Guerrilla 450. The even more affordable 350cc models consist of the Hunter 350, Meteor 350, Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Royal Enfield operates through nearly 4,000 stores in 80+ countries around the globe, including approximately 150 dealers in North America.
