DROP ALERT: REGISTRATIONS OPEN FOR THE LIMITED EDITION ROYAL ENFIELD SHOTGUN 650 x ROUGH CRAFTS MOTORCYCLES

Chennai, India: Royal Enfield, the global leader in the mid-sized motorcycle segment, today commenced the registrations for its limited edition Shotgun 650, created in collaboration with the celebrated custom builder - Rough Crafts.

Inspired by the bespoke custom motorcycle ‘Caliber Royale’, this limited-edition Shotgun 650 was first showcased at EICMA 2025 followed by its showcase at Motoverse 2025, and has since generated excitement globally.

Limited to just 100 individually numbered motorcycles across India, Europe, North America and APAC, the Shotgun 650 x Rough Crafts Drop is a true collector’s piece.

The exclusive, limited edition Shotgun will be priced at MSRP USD $7,999 in the USA and MSRP CAD $10,799 in Canada, respectively. 10 units will be available for sale in the USA and 2 units will be available for sale in Canada.

The motorcycle drop sale date will be phased by geographic region between July 27-30, 2026 as per the below details:

July 27, 2026 | EMEA Sale Day | 7PM CET
July 28, 2026 | Americas Sale Day | 10AM EST
July 29, 2026 | APAC Sale Day | 7PM AEDT
July 30, 2026 | India Sale Day | 7PM IST

To be eligible to participate on the sale day, users in the U.S.A. and Canada are required to register themselves in the Drop Zone from July 15, 2026 through July 28, 2026.

On the sale day, customers will need to sign in and complete a registration form. On a first come, first serve basis, customers will be notified of their ability to secure one of the limited edition Shotgun 650 custom motorcycles. Those notified will have 48 hours to place a deposit with their local Royal Enfield dealership.

Born from a culture of custom motorcycles, the Royal Enfield Shotgun 650, with its modular design philosophy, is a perfect canvas for self-expression and a standout platform for customization. The collaboration with Rough Crafts brings forth exclusivity and craftsmanship, reflecting Royal Enfield’s lasting connection with the culture of customization.

Speaking on the limited edition drop, Adrian Sellers, Head- Custom & Motorsports, Royal Enfield, said, “An elegant new expression of the Shotgun 650’s custom-first philosophy, this latest edition carries a distinctive design language inspired by the ‘Caliber Royale’ custom build—aligning perfectly with Rough Crafts' signature black and gold aesthetic. With this limited-run motorcycle, we are proud to bring the artistry, craftsmanship, and understated yet aggressive silhouette of the original Rough Crafts custom build to our global community of riders, proving once again the limitless creative potential of the Shotgun 650 platform. This edition stands out as a collectible icon that inspires desirability while reaffirming Royal Enfield’s deep-rooted connection to the culture of personalization.”

Styled with a combination of Gloss Jet Black and Matt Stealth Black, the motorcycle features a striking Gold Leaf stripe with a subtle grey accent flowing seamlessly across its panels, complemented by limited-edition numbering on the tank. A cast brass collaboration badge, identical to the one adorning the original custom, reinforces its authenticity. The other premium additions such as matching black bar-end mirrors, quilted leather seats, contrast-cut alloy rims, and gold fork inner tubes elevate both desirability and road presence. In addition to the motorcycle, owners will also receive a numbered limited edition gold on black artwork of a Caliber Royale custom build sketch, designed and signed by Winston Yeh of Rough Crafts.

Caliber Royale was custom-built by Rough Crafts with the Shotgun 650 as its base. It featured stretched proportions, signature fairing, handcrafted finishes in gloss and matte paint, gold leaf accents, and minute changes to the frame. Taking inspiration from the Caliber Royale, the Royal Enfield Shotgun 650 x Rough Crafts Drop elevates the Shotgun's muscular stance with exquisite design elements.

For more details, visit www.royalenfield.com or contact your nearest Royal Enfield dealer.

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia-na.com or call +44 (0) 1525 270100.

About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. A leading player in the global middleweight motorcycle market, Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’.

Royal Enfield’s premium middleweight line-up includes a range of twin-cylinder 650cc models including the Bear 650, INT 650, Classic 650, Continental GT 650, Shotgun 650 and Super Meteor 650. In addition, the new liquid-cooled Sherpa 450 engine has garnered great interest with the Himalayan 450 and Guerrilla 450. The even more affordable 350cc models consist of the Hunter 350, Meteor 350, Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Royal Enfield operates through nearly 4,000 stores in 80+ countries around the globe, including approximately 150 dealers in North America.