BULLET 650 DEBUTS IN NORTH AMERICA AT 2026 AUDRAIN CONCOURS MOTOR WEEK
MILWAUKEE, WI, OCTOBER 9, 2026 - Royal Enfield attended the 2026 Audrain Concours Motor Week, taking place at Fort Adams State Park, Rhode Island, offering motorcycle enthusiasts their first opportunity to see the all-new Royal Enfield Bullet 650 in person in the United States.
Launched during Royal Enfield’s 125th year, the Bullet 650 brings together the timeless character of one of motorcycling’s most recognizable names, offering a contemporary riding experience blended with the refinement and comfort of a modern motorcycle, staying true to its heritage.
The first Royal Enfield Bullet model dates back to 1932, which makes it the longest continuously produced motorcycle model. American icon Jay Leno was on hand alongside the Royal Enfield team to unveil the 2026 bike, discussing the history of the iconic model and the key features of the new bike. Alongside the Bullet 650, Royal Enfield showcased a selection of historic motorcycles, highlighting the brand’s 125-year journey and its global influence on motorcycling culture.
Audrain Concours Motor Week is an automotive event that brings together collectors, enthusiasts and some of the world’s most significant machines, celebrating design, engineering, history, and the culture of motorcycling.
Nathan Kolbe, Head of Marketing - Americas Region added: “The Bullet 650 is one of the iconic models, a real crown jewel in the Royal Enfield product range. We were excited to have it with us for the Audrain Concours Motor Week and show the public what a special machine this is. Riders can now see the bike in retailers across North America, and experience the bike for themselves via our demo fleets.”
Find out more about the Bullet 650 here: www.royalenfield.com/us/en/motorcycles/bullet-650/
For more information about Audrain Concours Moto Week, visit audrainconcours.com.
For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia-na.com or call +44 (0) 1525 270100.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. A leading player in the global middleweight motorcycle market, Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’.
Royal Enfield’s premium middleweight line-up includes a range of twin-cylinder 650cc models including the Bear 650, INT 650, Continental GT 650, Shotgun 650, Classic 650, Bullet 650 and Super Meteor 650. In addition, the new liquid-cooled Sherpa 450 engine has garnered great interest with the Himalayan 450 and Guerrilla 450. The even more affordable 350cc models consist of the Hunter 350, Meteor 350, Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Royal Enfield operates through nearly 4,000 stores in 80+ countries around the globe, including approximately 150 dealers in North America.
